About

Hi, I’m Paolo Troia, founder of DataVizLab.

I come from my beloved Sicily but I live in Milan for work. I have a background in digital marketing, in IT and web development. In 2012 I started my carrer in the Advertising Operations (Ad Ops) dealing with code, third-party ad serving, and all kinds of tech tasks. Soon after, I became interested in web analytics and data visualization.

Why this blog?

I founded datavizlab.net as my own personal laboratory and playground. The idea of ​​having a lab where I could experiment with the power of data and technology immediately excited me.

This blog is for sharing what I learn with the community and investigate how to employ analysis and visualization to understand data.

I hope you find the blog to be of value.

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